Ep. 280 / Summer 2022 Google Updates and Optimizing Your Google Search / with Darcy Sullivan

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We bring Darcy Sullivan back onto the show to provide you with some key updates and thoughts on Google Search.

In this episode, we discuss the following topics to help you stay on top of your search.

Google Business Profile
How to access your account has changed – the Google My Business App no longer works
With the name change from Google My Business to Google Business Profile came a few other changes
Google Analytics 4 replacing Universal Analytics
Why make the change
What’s new
How it’s a little like comparing apples to oranges
How to smoothly make the switch
Recent Google Algorithm Updates
What and when they took place
Who was effected / results from the updates and indexing issues
What to do if you see major organic traffic shifts or position drops

Darcy has also put together a resource that will be loaded to https://propelyourcompany.com/mcm-google/ ‎ called the Chiropractor’s Playbook to Getting More Patients from Google.

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