TikTok has quietly launched its livestreaming e-commerce feature TikTok Shop in the US this week; source: TikTok has invited select US businesses to participate (Louise Matsakis/Semafor)

Louise Matsakis / Semafor:

TikTok has quietly launched its livestreaming e-commerce feature TikTok Shop in the US this week; source: TikTok has invited select US businesses to participate  —  TikTok quietly entered the United States e-commerce market this week, where it will compete with Amazon and other retail giants during the coming holiday shopping season.