Google My Business Tutorial 2023 | Local SEO Optimization Tips & Tricks for Business


This is your definitive guide to GMB or the complete Google My Business Tutorial in detail. Keeping in mind the local SEO strategy, learn how to do Google My Business optimization to get relevant and high traffic from local searches.

Today, 46% of the total searches on Google are local searches. As per SEO Tribunal research, 97% of people get to know about a local business through online ways. Moreover, Hubspot reports that 61% of people who perform a search on mobile are highly likely to get in touch with a local business.

Hence, it is crucial to learn how to set up a GMB account, optimize it for local SEO, and get local customers. Whether you are a student, a digital marketer new to GMB, a business owner, or anyone who wants to learn Google My Business optimization from scratch, this tutorial is for you.

We will start with the basics of Google My Business, which include:

πŸ‘‰ What is a local search?
πŸ‘‰ What is Google My Business for beginners?
πŸ‘‰ How to write an attention-grabbing description?
πŸ‘‰ How to create an account for your business?
πŸ‘‰ The complete working of Google My Business according to the algorithm
πŸ‘‰ How to set up Google My Business listing?
πŸ‘‰ Write Google My Business description

Once you have covered the fundamentals, the next important topics in this complete Google My Business Tutorial are related to GMB SEO optimization:

πŸ‘‰ Adding your services to GMB account
πŸ‘‰ Different types of categories in Google My Business account
πŸ‘‰ Store code and labels
πŸ‘‰ Different ways of adding photos to your account
πŸ‘‰ What are reviews and how to get Google reviews for your business
πŸ‘‰ Importance of reviews for Google My Business SEO optimization
πŸ‘‰ How to deal with positive & negative reviews?
πŸ‘‰ How to add social media links?

At the end of this Google My Business Tutorial, the primary topics are:

πŸ‘‰ SERP tool and tracker
πŸ‘‰ What is the citation for beginners
πŸ‘‰ Difference between backlink and citation
πŸ‘‰ Views, Customer Action & Direction Insights
πŸ‘‰ Getting Phone Calls, Photo Views, Photo Quantity Insights
πŸ‘‰ How to Create Posts?
πŸ‘‰ Settings in GMB
πŸ‘‰ User roles and user access
πŸ‘‰ Reasons of suspension of your Google My Business account
πŸ‘‰ Do’s and Don’ts to avoid penalties
πŸ‘‰ Website Creation in GMB

These are some highlights of this advanced Google My Business Tutorial. As you watch the complete video, you will find much more that is important to optimize your GMB account for SEO.

00:00:00 | What is Local Search, Importance of Local Search. Data Related to Local Search
00:08:02 | Creating account on Google my Business – New Account
00:23:44 | Basic Information
00:36:44 | How to Write Perfect Description
00:45:01 | About Services Section
00:52:59 | Finding Competitors category
00:56:11 | Store Code & Labels
01:05:14 | Add Photos
01:10:38 | Importance of Reviews
01:19:57 | How to deal with Reviews
01:27:54 | Creating review Link
01:31:01 | Flagging Inappropriate Reviews
01:35:02 | Adding Social Media Links
01:43:31 | SERP Tracker for Google My Business
01:49:20 | What is Citation?
01:57:15 | Difference between Citation & Backlink
02:03:39 | How to do Citations Audit in GMB
02:14:57 | How to Find Citations Opportunities
02:22:03 | Query & Customer Search Insights
02:30:28 | Views, CustomerAction, Direction Requests
02:37:08 | PhoneCalls, PhotoViews, PhotoQuality
02:43:53 | How to create posts?
02:50:10 | Ads
02:57:22 | Settings
03:02:20 | User Access
03:11:27 | Suspension Reasons & Solution
03:21:12 | Checklists for Google My Business
03:27:42 | Creating Short Name
03:34:10 | Website Creation

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