Omdia: in 2022, Alphabet, Amazon, Meta, and Apple are on pace to take 68% of ~$500B in online ad revenue made by non-China companies, driven by video campaigns (Patricia Nilsson/Financial Times)

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Patricia Nilsson / Financial Times:

Omdia: in 2022, Alphabet, Amazon, Meta, and Apple are on pace to take 68% of ~$500B in online ad revenue made by non-China companies, driven by video campaigns  —  TV and film companies are racing to capture some of the marketing cash pouring into the likes of YouTube





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