This is a full step-by-step free keyword research course guide in 2022. I will teach you everything about researching for keywords to take you from beginner to expert in SEO keyword research.
https://digitalmarketingmind.com/keyword-research/
This is part 1 of the keyword research videos series where in this part I will teach you the full theory and fundamental knowledge you need to have to do keyword research for your website:
Lesson 1 – Keywords Guide
Lesson 2 – Keyword Research Guide
Lesson 3 – Keyword Research Planning
Lesson 4 – Keyword Research Methods
Part 2 : Keyword research practical demonstration using various free and paid SEO tools. (Coming soon)
TABLE OF CONTENTS:
00:00 Introduction
00:07 Keywords guide
01:21 What is a keyword?
01:57 What is a keyword for a searcher?
02:50 What is a keyword for a website owner?
04:03 What is a keyword for a search engine?
05:12 Keyword types
06:32 SEO keywords type
06:55 Seed keyword
08:14 Primary keyword
09:19 Secondary keyword
10:27 LSI keyword
16:28 Time-based keywords type
16:52 Short-term fresh keyword
18:15 Long-term evergreen keyword
19:34 Seasonal keyword
20:48 Dying keyword
22:34 Length keyword type
22:49 Short keyword
24:14 Regular keyword
25:15 Long-tail keyword
27:04 Business or customer-centric keyword type
27:43 Market segment keyword
28:54 Product defining keyword
29:34 Brand keyword
29:59 Competitor keyword
31:32 GEO/Local keyword
33:27 Misspelled/Industry keyword
35:28 Buyer intent keywords type
36:31 Informational intent keyword
37:37 Navigational intent keyword
39:13 Transactional/commercial intent keyword
41:04 Keywords Conclusion
42:03 Keyword research guide introduction
42:43 What is keyword research & why it’s important?
44:45 How to choose keywords for SEO – Validation factors
45:34 Search volume and value
50:07 Keyword difficulty in SERPs
56:56 Cost per click (CPC)
01:01:26 Organic click-through rate (CTR)
1:04:23 Search trends and seasonal demand
1:23:55 Keyword suitability to you
1:07:18 Google SERP updates for keywords & why it’s important?
1:12:44 Keyword research mistakes to avoid
1:13:43 Only targetting a few keywords
1:15:45 Your goal should be ranking in the top 20
1:18:21 Keyword stuffing
1:19:35 Ignoring long-tail keywords
1:21:13 Ignoring no search volume keywords
1:23:27 Ignoring search intent
1:24:47 Ignoring SERP difficulty
1:25:45 Expecting 100% search volume for your site if you are rank first
1:27:41 Avoiding high competition keywords
1:30:32 Not doing market research before keyword research
1:31:59 What makes a good keyword?
1:36:55 Keyword research guide conclusion
01:37:44 Keyword planning guide introduction
01:38:23 Keyword research methods overview
01:42:11 Keyword research process overview
01:43:29 Industry research: Brainstorm keyword ideas
01:44:56 Questions to ask when studying your niche
01:45:16 Question 1: Pain points
01:45:51 Question 2: Interests
01:46:19 Question 3: Solutions
01:46:41 Question 4: Websites
01:47:58 Question 5: Location
01:48:32 Question 6: Demographics
01:49:26 Question 7: Competiton
01:50:19 How to create seed keywords list
01:52:06 SEO software
01:52:44 Social media
01:53:45 News
01:53:54 Blogs
01:54:41 Local media
01:55:14 Search engine
01:55:14 Advertisements
01:56:34 Questions
01:57:18 Wikipedia
01:58:11 Expert Knowledge
01:58:54 Competitors
01:59:27 Shopping sites
02:00:14 Talking with your customers
02:01:12 Forums and community
02:01:46 Keyword clustering and keyword grouping
02:04:43 Keyword cluster example
02:12:18 Keyword planning conclusion
02:13:15 Keyword research methods introduction
02:14:49 Keyword research methods (Theory)
02:15:52 Traditional keyword research
02:16:18 Step 1 Create seed keywords
02:17:11 Step 2 Generate keywords list
02:18:08 Step 3 Bulk keyword filtering
02:19:34 Step 4 In-depth keyword analysis
02:20:27 Step 5 Keyword clustering
02:21:41 Step 6 Keyword organizing & prioritizing
02:22:28 Competitor keyword research
02:23:17 Step 1 Find competitor websites
02:25:09 Step 2 Find competitor target or ranking keywords
02:26:50 Step 3 Filter good keywords
02:27:22 Step 4 In-depth keyword analysis
02:28:16 Step 5 Keyword clustering
02:29:16 Step 6 Keyword organizing & prioritizing
02:29:41 Existing content keyword research
02:30:57 Step 1 Get ranking keywords
02:32:36 Step 2 Filter good keywords
02:33:01 Step 3 In-depth keyword analysis
02:33:21 Step 4 Optimize existing pages or create new content
02:34:55 Predictive keyword research
02:35:56 Step 1 Identify similar keywords
02-37-09 Step 2 – Keyword clustering
02-37-26 Step 3 – Create new content
02-38-14 Keyword research template
02-39-45 Conclusion and what’s next
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