A look at "de-influencers", a rising cohort of TikTok users criticizing viral products and promoting thoughtful shopping; #deinfluencing videos passed 68M views (Wall Street Journal)

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Wall Street Journal:

A look at “de-influencers”, a rising cohort of TikTok users criticizing viral products and promoting thoughtful shopping; #deinfluencing videos passed 68M views  —  TikTok users are speaking critically about viral products and advocating for thoughtful shopping habits.





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