Content Marketing

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy, executing on topics, interviewing experts, making rounds of edits, promoting on social media, etc.…
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How do you know when a freelance writer is worth keeping? It comes down to more than their writing chops. A great mix to look for includes responsiveness, attention to detail, a collaborative spirit, and a dash of humility. A great…
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Is your fintech blog boring and not engaging your readers? If your blog posts look a lot like these: “Great news! closes Series B funding” “ featured on ” “ is here!” It may be time to shake things up. Fintechs, like many tech…
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It’s no secret that technology is changing the very fabric of business today. In 2020, many businesses transitioned to digital-first strategies, including increased spend on digital advertising. But that’s not all. The content marketing…
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For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on…
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Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch.…
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It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. But spending the time (and resources) to set goals and decide what you want to publish can help you better…
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There is so much content available online. So how do you ensure your content rises above the competition to engage and draw in your intended audience? We’ve got five tried-and-tested tips to help you rise above the noise and achieve your…
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B2B SaaS content is often very technical, which can be a bit dry for readers. But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales…
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The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? It’s a new title, and it…
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