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Content Marketing
How to Create More Content with Less
I opened a very scary Google Hangouts message in March of 2020. “Hey,” it read. “Our whole content calendar is now irrelevant. We need a new plan.”
Then followed the onslaught of emails about budget cuts and event cancellations. The…
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How to Inform Your B2B Content Strategy with Real-Time Buyer-Level Insights
In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy.
That sounds nice and all but here’s the truth: What many marketers are calling a “content marketing…
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Top SEO Tools for First-Page Ranking
B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do.…
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What 7 Research Studies Tell Us About Content Marketing in 2022
Ready for some research gems that you can keep in mind this year as you analyze your content marketing strategy?
Here at Ascend2, my team and I get to conduct rich research projects that dive into the variety of topics marketers…
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Three Ways (and Tools) to Improve The User Experience of Your Content
Content is a key element of just about any page. No wonder it can make or break the user experience your site provides.
Have you ever thought about your content strategy in the context of user experience? Is your content…
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7 Ways AI is Revolutionizing Content Creation
Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers?
While that may be a far-fetched question, marketers can improve the quality of content…
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Boomers, Gen X & Millennials, We’re Talking To You
“Germany, we’re coming for you,” said a speaker at Visit California’s Outlook Forum in San Fransisco this past February. He reminded the audience that if California was a sovereign nation, it would be the world’s 5th largest economy…
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5 Best Tools to Measure Share of Voice on Social Media
Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without…
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the role of storytelling in transforming and transmitting health information
Two years ago, I’d never heard of triple-negative breast cancer (TNBC). Now, it’s part of my medical history, my Google search history, and—my personal story.
In late September 2020, I sat in a large exam room, wearing a dark pink gown…
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5 Steps to Minimize Sourcing Snafus in Content Marketing
A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’…
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