Content Marketing

I opened a very scary Google Hangouts message in March of 2020. “Hey,” it read. “Our whole content calendar is now irrelevant. We need a new plan.” Then followed the onslaught of emails about budget cuts and event cancellations. The…
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In their most recent report, CMI shared that 77% of marketers reported their organization has a content marketing strategy.  That sounds nice and all but here’s the truth: What many marketers are calling a “content marketing…
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B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do.…
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Ready for some research gems that you can keep in mind this year as you analyze your content marketing strategy?  Here at Ascend2, my team and I get to conduct rich research projects that dive into the variety of topics marketers…
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Content is a key element of just about any page. No wonder it can make or break the user experience your site provides. Have you ever thought about your content strategy in the context of user experience? Is your content…
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Artificial intelligence and machine learning have proven their worth in digital marketing. But will they steal the jobs of content writers? While that may be a far-fetched question, marketers can improve the quality of content…
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“Germany, we’re coming for you,” said a speaker at Visit California’s Outlook Forum in San Fransisco this past February. He reminded the audience that if California was a sovereign nation, it would be the world’s 5th largest economy…
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Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without…
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Two years ago, I’d never heard of triple-negative breast cancer (TNBC). Now, it’s part of my medical history, my Google search history, and—my personal story. In late September 2020, I sat in a large exam room, wearing a dark pink gown…
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A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’…
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