What we do matters. For 50 years, SAS has helped customers turn data into decisions that move the world forward. In 2025, that impact came to life in more than 30 new customer stories – organizations using SAS to move faster, adapt with confidence and deliver outcomes that improve lives, strengthen operations and support their communities.
Across these stories, our customers are achieving remarkable things:
- Funding childhood cancer research to accelerate breakthroughs.
- Modernizing government services in health, education and public safety.
- Detecting fraud and collusion while protecting honest customers.
- Enhancing student success and boosting graduation rates.
- Transforming hospital care for better patient outcomes.
- Advancing conservation efforts for a sustainable future.
This compilation brings those stories together. It offers a clear view of what our customers are accomplishing – and a powerful reminder of what’s possible when we stay relentlessly focused on helping them succeed.
Banking
Strengthening information security and governance with unified risk management
With SAS, Askari Bank unified its risk and compliance processes, improving operational efficiency and strengthening data governance, while building trust with both regulators and customers.
- Industry: Banking
- Focus: Risk Management, Data Management
- Location: Middle East
Automating credit decisions for a digital-first future
Nexent Bank Romania uses SAS Credit Origination on SAS® Viya® to facilitate real-time credit decisions, boosting productivity and customer satisfaction.
- Industry: Banking
- Focus: Risk Management, Real-Time Decisioning, Customer Experience Optimization, Data Visualization and Exploration
- Partner: Data2Knowledge
- Location: Romania
Transforming asset and liability management for a new era of banking
Alliance Bank Malaysia Berhad sees a tenfold improvement in system scalability, availability, uptime and transactions per second with SAS Asset and Liability Management.
- Industry: Banking
- Focus: Risk Management
- Location: Malaysia
Getting more people behind the wheel with predictive modeling and personalized financing solutions
Toyota Financial Services Italia uses SAS Viya to better understand customers, tailor communications and customize financing options for buying or leasing vehicles.
- Industry: Banking
- Focus: Analytics, Data Visualization and Exploration, Cloud
- Partner: Amazon
- Location: Italy
Cross-industry compilation
Forecasting and advanced analytics across industries
In this blog post, discover how Dow, Hershey, Carnival and Penske are using advanced forecasting and predictive analytics to revolutionize their operations, enhance accuracy and drive better business decisions.
- Industry: Manufacturing – Industrial, Manufacturing – Consumer Packaged Goods, Travel, Services – Logistics and Freight
- Focus: Analytics
- Location: United States
Education
From numbers to knowledge: Turning data into student success
In this blog post, discover how Iowa’s Pleasant Valley School District used SAS EVAAS to uncover middle school learning gaps, benchmark against peer districts, validate curriculum changes, and build a five-year plan to boost student success. (Post 3 of 6 in a blog series)
- Industry: Education
- Focus: Student Success
- Location: US
Inside a school district’s data-driven approach to education
In this blog post, discover how Iowa’s Denison Community School District used SAS EVAAS to analyze growth data, tailor instruction for English Language Learners and high‑achievers, benchmark against peer schools, and drive meaningful change in student outcomes. (Post 2 of 6 in a blog series)
- Industry: Education
- Focus: Student Success
- Location: US
Supporting student growth through actionable analytics
In this blog post, discover how Iowa’s Center Point-Urbana Community School District used SAS EVAAS to identify and support both at-risk and high-achieving students, drive targeted interventions, empower teacher learning communities with actionable insights, and strengthen math performance through deeper instructional collaboration. (Post 1 of 6 in a blog series)
- Industry: Education
- Focus: Student Success
- Location: US
Creating a culture of data literacy and increasing graduation rates for underrepresented students
University of Nevada, Las Vegas uses data to improve graduation rates.
- Industry: Education
- Focus: Analytics, Data Visualization and Exploration, Post-Secondary Education, Student Success
- Location: United States
Health care and life sciences
Strategic fundraising powers more breakthroughs in childhood cancer research
By using SAS Customer Intelligence 360 to better understand and engage supporters, The Kids’ Cancer Project – an independent Australian charity funding childhood cancer research – achieved a 19.9% increase in regular giving, 21.4% growth in research funding, and a 5% increase in fundraising margins, enabling more resources to be directed toward research that brings hope to children and families.
- Industry: Health Care, Life Sciences, Services, SMB
- Focus: Marketing/Customer Intelligence, Customer Experience Optimization, Customer Engagement, Analytics, Data Visualization and Exploration, Cloud, Data for Good
- Location: Australia
Operationalizing responsible AI in health care
Erasmus MC, the largest university medical center in the Netherlands, worked with SAS to implement explainable AI and real-time analytics, improving ICU workflows and restoring time for patient care.
- Industry: Health Care
- Focus: Artificial Intelligence, Data Management, Health and Life Sciences – Health Care Providers, Health Outcomes, Operational Analytics
- Partner: Notilyze, Microsoft
- Location: Netherlands
Saving children’s lives with data and predictive analytics
Children’s Specialized Hospital, part of RWJ Barnabas Health, is using Pinnacle and SAS to reduce patient no-shows, helping more kids get the care they need while enhancing efficiency and ensuring vital resources are used effectively.
- Industry: Health Care, SMB
- Focus: Health and Life Sciences – Health Care Providers, Health Outcomes, Operational Analytics
- Partners: Pinnacle, AWS
- Location: United States
Transforming antibiotic stewardship, patient care and resource management with AI
Frankfurt University Hospital uses SAS Viya on Amazon Web Services to transform antibiotic stewardship, patient care and resource management with AI.
- Industry: Health and Life Sciences
- Focus: Health Outcomes, Medical Resource Optimization, Operationalizing Analytics, Artificial Intelligence, Cloud
- Partner: Amazon
- Location: Germany
DNDi uses SAS advanced analytics to strengthen data transparency and drive research on neglected diseases
The Drugs for Neglected Diseases initiative (DNDi) leverages SAS technology to ensure data integrity, regulatory compliance and financial transparency.
- Industry: Life Sciences – Pharmaceuticals
- Focus: Analytics, Health and Life Sciences, Clinical Research Analytics, Data for Good
- Location: Switzerland
Accelerating drug discovery with AI innovation
With SAS Viya, Shionogi developed a system to semiautomate clinical trials without compromising safety, efficacy or compliance.
- Industry: Life Sciences – Pharmaceuticals
- Focus: Analytics, Artificial Intelligence, Data Visualization and Exploration, Health and Life Sciences, Clinical Trial Operations
- Location: Japan
Combating the opioid epidemic with analytics and AI
Brooks Rehabilitation uses SAS Visual Analytics to help reduce opioid prescription rates by 50%-70%.
- Industry: Health Care, SMB
- Focus: Analytics, Artificial Intelligence, Health and Life Sciences, Health Outcomes, Data for Good
- Location: United States
An algorithm that turns electronic health data into proactive insights
The Rothman Index, owned by Spacelabs Healthcare, uses SAS to improve patient outcomes.
- Industry: Health Care, SMB
- Focus: Analytics, Health and Life Sciences, Health Outcomes, Data for Good
- Location: United States
Insurance
Streamlining financial management with advanced analytics
Fidelidade is using SAS Asset and Liability Management to modernize its financial management, giving the insurer faster, more accurate risk insights and centralized reporting that boost operational efficiency, analytical agility and data-driven decision-making across the organization.
- Industry: Insurance
- Focus: Risk Management, Decisioning, Analytics, Data Visualization and Exploration
- Location: Portugal
Insurance fraud detection rate soars 175% with real-time intelligence
Insurance provider Gjensidige Baltics transforms its claims process with SAS, cutting false positives, accelerating processing and doubling savings through smarter, adaptive fraud prevention.
- Industry: Insurance
- Focus: Fraud – Insurance Claims Fraud, Real-Time Decisioning, Data Visualization and Exploration
- Partner: Paspara
- Location: Lithuania, Latvia and Estonia
How AI and network analytics transformed fraud detection at DB Insurance
DB Insurance built South Korea’s first AI-powered fraud-detection network with SAS, turning previously invisible connections between claims, hospitals and repair shops into clear, interactive patterns investigators can act on.
- Industry: Insurance
- Focus: Fraud – Insurance Claims Fraud, Artificial Intelligence
- Location: South Korea
Leading the way: Early IFRS 17 adoption boosts trust, speed and agility in a dynamic market
Malayan Insurance becomes one of the first insurance companies in the Philippines to be IFRS 17-ready, using SAS to enhance risk management, streamline operations and enhance credibility.
- Industry: Insurance
- Focus: Risk Management
- Location: Philippines
AI transforms online insurance services
Through SAS Viya, German direct insurer HUK24 transforms its website into a reliable virtual insurance assistant, enhancing customer trust and optimizing digital experiences.
- Industry: Insurance
- Focus: Analytics, Data Management, Customer Engagement
- Location: Germany
Manufacturing
Thriving in the AI age means crushing the ‘one-and-done’ fallacy
This blog highlights how Georgia-Pacific uses AI and GenAI to empower frontline workers, reduce downtime and foster a culture of ongoing digital evolution.
- Industry: Manufacturing – Consumer Packaged Goods
- Focus: Artificial Intelligence, Machine Learning and Deep Learning
- Location: United States
Public sector
Data and AI drive government efficiency in Brazil
Espírito Santo, a state located in the southeastern region of Brazil, uses SAS Viya to integrate data from nine government departments, enabling faster, evidence-based decisions that improve services in health, education, public safety and more.
- Industry: Public Sector – State and Provincial Government
- Focus: Operationalizing Analytics, Artificial Intelligence
- Partner: VERT Analytics
- Location: Brazil
Retail
Modern MarTech drives retail customer connections for Germany’s leading drugstore
dmTECH powers personalized, data-driven shopper experiences with SAS® Customer Intelligence 360 and Snowflake.
- Industry: Retail
- Focus: Marketing/Customer Intelligence, Customer Experience Optimization, Cloud
- Partner: Snowflake
- Location: Germany
How AI and marketing analytics are revolutionizing customer experiences at Macy’s
In this blog post, discover how Macy’s uses marketing analytics and AI to deliver hyper-personalized customer experiences, orchestrate smarter marketing decisions, and drive loyalty and growth – all through a culture of customer obsession and innovative, data-driven strategies.
- Industry: Retail
- Focus: Marketing/Customer Intelligence, Artificial Intelligence, Analytics
- Location: US
Services
Real-time, real impact: Cloud and AI move logistics and deliveries forward
Posten Bring, a leading logistics and delivery provider in the Nordics, modernized its analytics platform with SAS SpeedyStore, enabling real-time data access and AI-driven insights that boost operational agility, performance and responsiveness across logistics operations to support faster deliveries and smarter decision-making.
- Industry: Services – Logistics and Freight
- Focus: Analytics, Artificial Intelligence, Cloud
- Partner: SingleStore
- Location: Norway
Building a real-time happiness engine for 11 million members
Ding Ding Integrated Marketing Services Ltd.’s HAPPY GO loyalty program uses SAS Customer Intelligence 360 to transform its marketing, cutting campaign execution time from days to hours, boosting response rates by 20%, and delivering real-time, personalized experiences for 11 million members.
- Industry: Services – Marketing, Retail
- Focus: Marketing/Customer Intelligence, Customer Experience Optimization, Customer Engagement
- Location: Taiwan
Personalizing donor engagement to accelerate conservation efforts
World Wildlife Fund (WWF) uses SAS Customer Intelligence 360 with SAS Viya to optimize outreach and champion conservation projects around the globe.
- Industry: Services – Conservation, SMB
- Focus: Analytics, Artificial Intelligence, Marketing/Customer Intelligence, Data for Good
- Partner: Amazon
- Location: United States
Transforming logistics and package delivery with data and AI
Relais Colis relies on SAS Viya on Microsoft Azure to optimize resources, enhance productivity and ensure packages arrive at the right place at the right time.
- Industry: Services – Logistics and Freight, SMB
- Focus: Analytics, Data Visualization and Exploration, Cloud
- Partner: Microsoft
- Location: France
Sports and entertainment
Predictive analytics and AI deliver a winning fan experience
The Orlando Magic uses mobile app data and SAS to personalize marketing campaigns and boost fan engagement.
- Industry: Sports and Entertainment, SMB
- Focus: Analytics, Artificial Intelligence, Data Visualization and Exploration, Marketing – Customer Engagement, Cloud
- Location: United States
Reaching 3.6 million football fans via comprehensive customer engagement
KNVB relies on SAS Customer Intelligence 360 to tailor outreach and deepen connections with millions of Dutch football enthusiasts.
- Industry: Sports and Entertainment, SMB
- Focus: Analytics, Data Visualization and Exploration, Marketing – Customer Engagement
- Location: Netherlands
Telecom
Telecom transformation: Smarter outreach through AI-driven marketing
Telekom Srbija is using SAS Customer Intelligence 360 and SAS Viya to unify its marketing teams, deliver real-time, hyper-personalized messaging at scale, and empower employees with self-service analytics — driving stronger customer engagement, loyalty and operational efficiency.
- Industry: Telecom, Media and Technology
- Focus: Marketing/Customer Intelligence, Customer Experience Optimization, Customer Engagement, Analytics, Artificial Intelligence, Machine Learning and Deep Learning
- Location: Serbia
Enhancing credit management with data and analytics
TIM, the largest telecom provider in Italy, uses SAS Viya to optimize credit operations and support real-time decision making in a complex regulatory environment.
- Industry: Telecom
- Focus: Analytics, Credit Risk Management
- Location: Italy
