Google Updates Search Analytics API To Clarify Data Freshness
Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices
What Is Paid Media: Types & Examples
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube
Are You Still Optimizing for Rankings? AI Search May Not Care.
No ranking data. No impression data. So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes
DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data
German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for
A Strategic Imperative For Travel And Tourism Operators
The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first
6 Key Findings From Marketing Leaders
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search
Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
Google is rolling out Search Live with voice features through its AI Mode Labs experiment. You can now have natural, spoken conversations with Search while
