Digital Marketing

Rank Data Problems, PageSpeed Scores & AI Training Opt-Out – SEO Pulse

Welcome to the week’s Pulse: what you need to know about updates that are affecting how much you can rely on rank tracking data, why

Digital Marketing

Reddit Begins Testing Ads In Its Own Search Results

Reddit is testing ads in its own search results pages with a select group of eligible advertisers. The company announced the test in a short

Digital Marketing

Google, Microsoft & OpenAI Plan To Honor Shared AI Training Opt-Out

Google, Microsoft, and OpenAI announced plans on Friday to honor a shared robots.txt line for AI training preferences. A site could use it to state

Digital Marketing

Google’s Ads Decoded Explores How AI Is Changing Search Behavior

People are asking longer questions in Google’s AI Mode and using Search to explore decisions earlier, according to the latest Ads Decoded episode. The October

Digital Marketing

Google Ads Expands Customer Lifecycle Goals In Search And Shopping

Google Ads is bringing High Value acquisition mode to Shopping campaigns and expanding customer retention modes across Search, Shopping, and Performance Max. Google Ads Liaison

Digital Marketing

Here’s Where The Real Opportunity Is

AI is absolutely rewriting how the internet works, but optimizing for large language model visibility misses where the actual return on investment exists as the

Digital Marketing

Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap

Your audience is using AI while doubting it. New YouGov data shows people who worry about AI use it almost as often as people who

Digital Marketing

Google’s Indexing API Docs No Longer Explain How To Get Approval

Google removed the Indexing API approval form from its documentation on Oct. 16, along with the instructions telling developers to ask for approval. In September,

Digital Marketing

Google Launches A Video Series For Odd Technical SEO Questions

Google recently introduced “The Non-Canonical Cabinet,” a Search Central YouTube series discussing edge case technical SEO issues. On Oct. 14, they published the first video

Digital Marketing

Google Is Hiring To Generate AI Content For Discover

Google is hiring engineers to generate and recommend AI content for Discover, according to listings on its careers site. A Staff ML Engineer listing says