Why AI Content Stopped Working & What To Do About It
60% of Google searches now end without a click to any content. That stat framed the core argument from Gabriel Dillon, Go-to-Market Lead for Personalization
How To Measure AI Search Visibility
AI search visibility has become the new vanity metric, and most teams are measuring the wrong number. The AI visibility tools multiplying across the market
Gemini 3.5 Pro Delayed Over Coding, Bloomberg Reports
Google’s Gemini 3.5 Pro is months behind schedule as the company works to improve its capabilities, particularly in coding, Bloomberg reported. Google said in May
Google’s Marvin Clarifies AI Search and Qualified Future Conversions
Google Ads Liaison Ginny Marvin addressed several advertiser questions about AI Search, Qualified Future Conversions (QFC), and YouTube Creator Partnerships in the latest edition of
Google Says Canonical Re-Evaluation Can Take Up to Two Weeks
Google’s guide now sets expectations for how long clustered pages take to re-evaluate after a content fix. Pages generally leave a duplicate cluster faster when
Is Your Content Strategy Recommending Competitors?
This post was sponsored by FirstPromoter. The opinions expressed in this article are the sponsor’s own. For years, software companies have published pages that rank
A Copyright Claim Can Remove Your Page From Google Search
A copyright complaint can remove a page from Google’s search results based on a notice, even if ownership claims are later disputed or inaccurate. Press
OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT
OpenAI is seeking engineers to develop new image, video, native, and conversational ad formats for ChatGPT, moving beyond the standard sponsored unit tested since February. Three
Search And Agents Are One Product. You Only Need One Playbook
Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will
Google Desktop CTR Climbs While Mobile Dips, Report Finds
Click-through rates for desktop and mobile are moving in opposite directions, according to the new data from Advanced Web Ranking. The direction here, especially on
