Google Is Adding Business Profile Tools To The Gemini App
Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates
What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer
Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh
Google Launches Search Profiles For Creators With 100K Followers
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts
The Open Standard That Gives AI Systems A Structured View Of Your Business
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s
Position 1 Is Halfway Down The Page: New SERP Visibility Data
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40%
‘More Opinionated Than It Should Be’
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder podcast interview with Nilay Patel.
Google I/O Didn’t End SEO. The Risk Is Somewhere Else
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still
Key AEO & Content Trends for 2026
Are you optimizing and aligning your AEO strategy for your top-performing LLM? Does your current SEO strategy put your brand at risk for losing visibility?
The Web’s New Visitor Just Got An Identity
On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a training bot. An agent. Google-Agent
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples.
