Google Says SEO Tools Lack Access To Its Internal Metrics
Google’s CMO-facing blog post presents AI Search optimization as standard SEO. Google says third-party SEO tools and vendors don’t have access to its internal metrics.
We Need To Change Our Approach To AI Prompt Tracking
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short
Better AI Outputs & SEO Results
Most SEO teams already use AI to write content. Almost none of them can explain the system behind it. In a recent SEJ webinar, Darrell
What Apple’s Gemini-Powered Siri Means For Search Visibility
Apple introduced Siri AI at WWDC this week. Two details matter for search marketers more than anything else in the keynote. Siri can now pull
Google Is Adding Business Profile Tools To The Gemini App
Google is adding business features to the Gemini app, including a direct connection to Google Business Profile and Business notebooks. The company announced the updates
What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer
Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh
Google Launches Search Profiles For Creators With 100K Followers
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts
The Open Standard That Gives AI Systems A Structured View Of Your Business
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s
Position 1 Is Halfway Down The Page: New SERP Visibility Data
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40%
‘More Opinionated Than It Should Be’
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder podcast interview with Nilay Patel.
