Why Building a Brand is Key to SEO
For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online
Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search
The 4 Principles Of Effective Retail Marketing
From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal
Executive Director Of WordPress Resigns
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg
An Introduction To SEO Strategy For A Digital Presence
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential
Faceted Navigation: Best Practices For SEO
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be
More Insights From +546,000 AI Overviews
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related?
11 Ways That Really Work
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank
HubSpot Rolls Out AI-Powered Marketing Tools
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the
