Nissan’s luxury brand Infiniti appears ready to spawn a performance-focused sub-brand. The company has already gone on record about wanting “true performance” models capable of taking on BMW M and Mercedes-AMG, developed with help from Nismo and built in limited numbers. To Infiniti and Beyond, if you will. Now, internal developments suggest that this ambition may be moving out of the concept phase and closer to production reality, with a clear starting point and a tentative timeline.
From Ambition to Execution
Infiniti
When Infiniti leadership previously spoke about performance, the message was largely philosophical: build halo cars, make them meaningfully faster, and ensure they feel worthy of the badge. According to recent comments from Infiniti and Nissan executives, that thinking has progressed into technical feasibility work. The QX80 has emerged as the front-runner for this new performance line, having already been previewed through multiple high-profile concepts, most notably the 1,000-hp R-Spec and 650-hp Track Spec. The next challenge is all about real-world feasibility. Engineers are now tasked with proving that improved cooling, brakes, suspension, and chassis tuning can support that output reliably, putting it in the same conversation as established performance SUVs like the BMW XM. If approved, the stand-alone brand’s performance DNA could eventually trickle down the lineup, potentially influencing future models such as the 2026 Infiniti QX60.
Learning from Nismo Missteps
Nissan
Infiniti’s renewed push is also shaped by lessons learned the hard way. Previous performance efforts struggled to gain traction because the gap between standard and upgraded models was simply too small. That criticism extends beyond Infiniti itself. Nissan vehicles like the Z Nismo and Armada Nismo delivered only minor power increases, leaning heavily on red accents and visual flair rather than power gains. This time, Infiniti appears determined not to repeat that mistake. Executives have spoken about dramatic gains rather than incremental ones, with some even floating the idea of doubling output compared to standard models.
Expected to Arrive in 2027
Infiniti
If internal studies continue to produce positive results, Infiniti could make a final go-ahead decision as early as 2026. Should that happen, the QX80 Track Spec would likely be the first production model under this new performance umbrella, potentially reaching showrooms within a year of approval. Volumes would remain low, and pricing would sit at the top of the range, positioning these models as halo products rather than mainstream sellers. There is still plenty left unanswered, including what this performance division will ultimately be called. And if it is not called “Beyond,” it would be a missed opportunity.
