Social Media

US presidential election statistics: 2024 social media data

Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the

Social Media

A sales-focused guide for 2025

Retail ecommerce sales hit $5.621 trillion in 2023. And sales through social networks accounted for an estimated 18% of total online sales. By the end

Social Media

What is social media monitoring? Experts explain

If you’re producing content for social media, you need a plan for how to monitor social media. In fact, it’s a good idea to have

Social Media

Best time to post on social media: Q3 2024 data

Are you wondering about the best time to post on social media? We were too — so we decided to crunch some data and find

Social Media

The complete list of social media holidays [2025 edition]

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled

Social Media

13 social media scheduling tools to save tons of time in 2024

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or

Social Media

YouTube influencer marketing in 2024: How to do it right

Ah, YouTube — the social media pioneer of long-form video content, and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old

Social Media

How the X (Twitter) algorithm works in 2024

Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social

Social Media

How social listening increases customer advocacy: 6 examples

The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their

Social Media

How to get verified on X (Twitter) in 2024

It doesn’t take a lot to get Twitter verification in 2024. By Googling “how to get verified on Twitter,” you’ve already done the hardest part.