Social Media

How many followers do you need on Instagram to get paid? (2026)

Here’s a secret about making money on Instagram: your follower count doesn’t matter nearly as much as you’d think.  Some monetization options kick in at

Social Media

9 best productivity tools for marketing and social teams in 2026

A good productivity tool gives you time back. A bad one just gives you another login (and probably a headache).  Here’s how to put your

Social Media

6 best Brandwatch alternatives in 2026 (compared)

Brandwatch is a serious tool, and for some teams, that’s exactly the problem.  Between the learning curve and price tag, plenty of teams end up

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Turn numbers into narratives in 2026

Key takeaways Data storytelling combines three pillars (data, narrative, and visuals) to turn numbers into compelling, shareable content. Choosing the right data and citing credible

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6 best Meltwater alternatives in 2026 (compared)

Meltwater does a lot. But the best tool isn’t the one that can spin the most plates. It’s the one that works for your team,

Social Media

How to post on social media from Claude (with Hootsuite’s connector)

Lots of social media managers use AI to write a first draft. Then they copy it, open another tab, paste it in, and schedule it

Social Media

What is audience intelligence? A guide for marketing teams

Your audience has probably changed since the last time you updated the persona deck. Audience intelligence helps you catch those changes before your marketing starts

Social Media

28 tricks and features for 2026

Key takeaways Hootsuite Social OS includes AI-assisted features across scheduling, content creation, listening, customer care, and reporting that most users never fully explore. Wisdom, the

Social Media

2026 risks, tips, and tools

Key takeaways Social media security threats are escalating, with AI-powered phishing, deepfake impersonation, and account takeover attacks hitting organizations of every size. A documented social

Social Media

27 best Instagram tools for marketers in 2026

Key takeaways The best Instagram tools in 2026 combine scheduling and publishing, analytics, content creation, and AI-powered insights in connected workflows rather than isolated point