AI for social media just got a new standard: Here’s what we built
Eighteen years ago, we built Hootsuite because social was changing how the world communicated. The goal back then was simple: Help brands show up and
The social media AI tool for 2026
Key takeaways Hootsuite Social OS is an AI-native social operating system. It connects intelligence, publishing, customer care, and advocacy in one product suite, with AI
150+ Instagram username ideas for 2026 (+ AI generator)
Key takeaways The best Instagram username ideas are short, memorable, and consistent across your social media platforms. Instagram usernames can be up to 30 characters
How to drive real value from SMM
For a while, social media was the fun department: Memes, banter, and the occasional unhinged post that went viral. That stuff still has its place,
How to advertise on Facebook in 2026: A complete guide
Key takeaways Facebook advertising lets businesses target over 3 billion monthly active users with formats ranging from image and video ads to AI-optimized Advantage+ campaigns.
40 YouTube stats marketers need to know in 2026
Think you know YouTube? The numbers might surprise you. Here are 40 YouTube stats that matter most in 2026, and what they mean for your
The best AI copywriting tools for 2026 (free and paid)
Key takeaways AI copywriting tools can help marketing teams draft, edit, and repurpose content faster, but every output still needs human review for accuracy and
How to grow in 2026
Key takeaways A strong LinkedIn marketing strategy starts with clear goals, audience research, an optimized Company Page, and a content plan built around what your
What are the latest Hootsuite product features? [May 2026]
Track TikTok hashtags, stream OwlyGPT answers in real time, monitor Threads keywords, invite guest approvers, and manage advocacy with a redesigned leaderboard — here’s everything
How to use Google Analytics 4 to track social media performance
Want to know what your social media efforts are actually doing? Google Analytics 4 (GA4) gives you the answer. If you’re ready to step up
