TikTok Business vs. Personal account: 2026 guide
Key takeaways Business accounts: Unlock Ads Manager, advanced analytics, third-party scheduling tools like Hootsuite, and TikTok Shop, but restrict access to trending sounds and creator
Why Hootsuite is going headless, and why that’s just the start
The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is already sharper than that script
Inside Canva’s social media campaigns: their social lead explains
Editor’s note: We sat down with Lachlan Stewart, Social Lead at Canva, to learn how the company uses social media to drive conversation and fuel
Top Sprout Social competitors and alternatives in 2026
Key takeaways Hootsuite is the strongest Sprout Social alternative for enterprise teams that need publishing, analytics, social listening, and compliance tools in one platform. Most
7 tips to create an efficient social media workflow [+ Templates]
Social media teams have a lot to manage: multiple accounts, complex campaigns, and stakeholders across the business. Coordinating all those moving parts can get overwhelming
Faster insights, smarter workflows, and a platform built for enterprise scale
Hootsuite keeps evolving to meet the needs of modern marketing teams, and our latest updates turn real-time data into something even better: actual business value.
How to dig up impactful insights
You’ve probably run a social media SWOT analysis before, even if you didn’t call it that. Every time you’ve looked at what’s working, what’s flopping,
What are the latest Hootsuite product features? [March 2026]
Looking for the latest Hootsuite features and product updates? March brought a bunch of updates to help your team move faster, work smarter, and spend
How to use social media for retail brands: 5 key strategies
Social media marketing can benefit retail brands at every stage of the sales funnel. Find out how to start selling and building relationships with your
Who you need + what they cost
It takes the right mix of roles and skills to turn social into a real growth channel. That’s where a high-performing social media team comes
