Digital Marketing

How To Rank Higher On YouTube

Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a

Digital Marketing

SEO + Product Marketing = A Blueprint For Brand Building

Having a strong brand makes everything in SEO easier.  Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential

Digital Marketing

Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally

Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three

Digital Marketing

5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]

In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch

Digital Marketing

Google’s AI Search Experiment: “Learn About”

Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new

Digital Marketing

Insights From IAB’s Cross-Channel Measurement For Marketers Release

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on

Digital Marketing

PPC And Paid Media Budget Planning Tips for 2025

One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing

Digital Marketing

When To Use Nofollow On Links & When Not To

Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try

Digital Marketing

ChatGPT Search May Have A Shot At Google

ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle

Digital Marketing

A Guide To 301 Vs. 302 Redirects For SEO

When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are