How You Can Measure Core Web Vitals
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s
Google Search Expands AI Overviews Globally
Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. Google expands AI
13 Steps To Boost Your Site’s Crawlability And Indexability
One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website. This process,
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect
How Google Helps Users Find Products Faster
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows
According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite
Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches.
Google Cautions On Blocking GoogleOther Bot
Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther.
Moving From Niche Sites & Affiliate To Agency Owner
This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my
Trending Content Output Compared in ChatGPT, Gemini & Claude
“Should we use ChatGPT, Gemini, or Claude to create trending content?” That’s a good question – and one that I’m frequently asked when teaching a
