What are the latest Hootsuite product features? [Feb 2026]

Looking for the latest Hootsuite product updates? You’re in the right place.

In February, we doubled down on influencer marketing, leveled up social listening, and made publishing workflows smoother (and faster!) for busy teams.

In short: more influencer marketing capabilities, better insights, and fewer headaches managing it all.

As an all-in-one social media management tool, Hootsuite helps teams manage multiple social media accounts, monitor brand mentions across social networks, and measure performance using built-in analytics tools — all from a single dashboard.

Here’s everything we rolled out this month.

Quick summary of February updates

• Run influencer campaigns without leaving Hootsuite, thanks to the new Upfluence integration
• Discover, manage, and collaborate with influencers in one streamlined workflow
• Publish influencer content directly from Upfluence into Hootsuite
• Get clearer, more actionable insights from social listening
• Level up your analytics workflows and reporting

What are the Hootsuite product updates for February 2026?

Influencer marketing: Upfluence integration in Hootsuite

Influencer marketing just moved into your main workflow.

Upfluence is now fully embedded inside Hootsuite, so you can discover influencers, manage campaigns, and publish or schedule posts — all without leaving the platform.

This is a big milestone. For the first time, a major partner platform fits directly into the Hootsuite experience, bringing influencer and social workflows in one place.

What this means for teams:

• Discover and manage influencers without switching tools
• Run influencer campaigns alongside existing social media workflows
• Speed up social media scheduling across channels

Takeaway: Influencer marketing is no longer a separate workflow. The Upfluence integration brings influencer marketing directly into Hootsuite.

Influencer marketing: Publish influencer content directly into Hootsuite

No more downloading, then re-uploading, and chasing down assets.

The Upfluence integration lets your team push influencer content straight into Hootsuite for scheduling and publishing.

Why it matters:

• Sync workflows between influencer and social teams
• Cut down on manual work (and duplicate files)
• Publish influencer content faster and amplify reach

Takeaway: With Upfluence integrated into Hootsuite, influencer content goes from approval to publish without any extra steps.

Influencer marketing: Manage influencer campaigns alongside social campaigns

Influencer marketing now lives where the rest of your social strategy does.

Teams can now handle creator discovery, campaign management, and performance tracking right alongside their other social campaigns.

This update helps teams:

• Manage influencer and social campaigns together
• Streamline cross-team workflows
• Get a clearer view of campaign and post performance across both
• Connect influencer content directly to analytics

Takeaway: Influencer marketing is now fully integrated into Hootsuite’s social management ecosystem.

Social workflows: A unified influencer + social ecosystem

Forget stitching together tools to execute a single campaign.

With Upfluence built into Hootsuite, everything from planning to reporting happens in the same place. That makes it easier to connect day-to-day execution with your broader social media strategy.

Why it matters:

• Get an end-to-end view of campaign performance
• Provide stakeholder-ready performance reports + demos
• Make reporting faster (and a lot less manual)

Takeaway: A single, unified workflow makes it easier to run campaigns (and actually show the impact).

Psst: Hootsuite integrates with over 100 of the most popular apps, including Canva, Adobe, Salesforce CRM, Wrike, and more. Learn more here.

Listening: Schedule Talkwalker Reports

Get the insights you need automatically.

You can now schedule Talkwalker Reports at a set date and time, with the option to repeat on your preferred frequency.

Why it matters:

• Automate recurring reporting
• Keep stakeholders updated with timely insights
• Stay on top of brand trends without extra lift

Takeaway: Automate Talkwalker reports on your schedule.

Create: Mobile-Per-Network editing

Creating on mobile just got a lot easier with Hootsuite.

You can now build one post and tweak the copy, media, and formatting for each network — all from your phone — so everything fits platform-specific requirements.

Why it matters:

• Tailor content for each platform without duplicating posts
• Keep your brand voice consistent across channels
• Create and publish faster, even when you’re on the go

Takeaway: Hootsuite just sped up your content creation process on mobile.

Inbox: Custom resolve reasons in Inbox

You can now create custom resolve reasons to match your team’s workflows, making it easier to organize conversations, stay on top of every notification, and understand what’s actually happening in your DMs.

Why it matters:

• Better understand why messages are being resolved
• Spot trends in customer questions and issues
• Make reporting more clear and useful

Takeaway: More flexibility in your Inbox, plus better insight into why conversations are getting resolved.

Analytics: More columns to Posts Tables in Analytics Reports

It just got easier to compare performance across social media networks. You can now access aligned metrics in Posts Table widgets, so you can compare post-level performance across channels in Reports.

Why it matters:

• Compare post-level performance across networks more easily
• Make clearer, more confident decisions with your data

Takeaway: Consistent metrics = clearer insights across networks.

Want a closer look at these new Hootsuite features? Log in to your dashboard to explore February’s product updates — or start a 30-day trial to see how Hootsuite supports smarter social media marketing, deeper insights, and stronger results.