Google Formalizes Decade-Old Faceted Navigation Guidelines
Google has updated its guidelines on faceted navigation by turning an old blog post into an official help document. What started as a blog post
Voice Search SEO: How Does It Work
When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search
Google AI Overviews Appear In 47% Of Search Results
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space.
A Complete Guide To PPC Ad Targeting Options
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether
How Does The Metadata On Photos Help Increase Rankings?
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and
Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from
How To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a
SEO + Product Marketing = A Blueprint For Brand Building
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three
5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch
