Understanding Bounce Rate & How to Audit It
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in
GA4 Update Brings Alignment With Google Ads Targeting
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing
Google Clarifies Organization Merchant Returns Structured Data
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in
Is Google Crawling Your Site A Lot? That Could Be A Bad Sign
According to a recent LinkedIn post by Gary Illyes, Analyst at Google, you should be cautious if Google starts aggressively crawling your website. While an
How To Build A Diverse & Healthy Link Profile
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still
Google’s Stance On AI Translations & Content Drafting Tools
In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on
10 Tips on How to Rock a Small PPC Budget
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into
Google AI Overviews: New Research Offers Insights
New research by BrightEdge offers a snapshot of the kinds of queries that tend to show Google AI Overviews (AIO) and provides insights into the
How To Use Header Tags: SEO Best Practices
Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a
