Google’s Stance On AI Translations & Content Drafting Tools
In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on
10 Tips on How to Rock a Small PPC Budget
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large
15 Ways To Improve Conversion Rates In Google Ads
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into
Google AI Overviews: New Research Offers Insights
New research by BrightEdge offers a snapshot of the kinds of queries that tend to show Google AI Overviews (AIO) and provides insights into the
How To Use Header Tags: SEO Best Practices
Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a
How To Use The Google Ads Search Terms Report
One of the most essential aspects of a profitable Google Ads strategy is reaching the right people, with the right message, while they’re searching. To
Google Limits News Links In California Over Proposed ‘Link Tax’ Law
Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google
Google Improves INP For Sites Using Consent Management Platforms
Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by
Marketing Calendar 2024 With Template To Plan Your Content
Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for
41 Tips & Best Practices To Create Great Webinars
Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some
