Google Launches Audio Overviews In Search Labs Test
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models.
What’s The Value Of Regular PPC Audits & How To Do Them Well
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a
Newly Released Data Shows Desktop AI Search Referrals Dominate
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from
How Can I Improve The Visibility Of My Category Pages?
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem: “Our product pages rank well,
How To Use LLMs For 301 Redirects At Scale
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of
Is SEO Still Relevant In The AI Era? New Research Says Yes
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates
How To Successfully Weave Your Brand Messaging Into Sales Copy
Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the
Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing
How To Automate SEO Keyword Clustering By Search Intent With Python
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using
