Google Backtracks On Plans For URL Shortener Service
Google announced that they will continue to support some links created by the deprecated goo.gl URL shortening service, saying that 99% of the shortened URLs
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark Report, strategies once considered too
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by Google, calling it a big
Google’s New AI Search Experiment
Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major services. Security firm Netcraft tested
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my
Google Updates Search Analytics API To Clarify Data Freshness
Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working
Google’s Advice On Hiring An SEO And Red Flags To Watch For
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also
Yoast SEO Functionality Is Now Available Within Google Docs
Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices
What Is Paid Media: Types & Examples
Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube
