Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three
5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch
Google’s AI Search Experiment: “Learn About”
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new
Insights From IAB’s Cross-Channel Measurement For Marketers Release
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on
PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing
When To Use Nofollow On Links & When Not To
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try
ChatGPT Search May Have A Shot At Google
ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle
A Guide To 301 Vs. 302 Redirects For SEO
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are
Streamlining PPC Workflows With AI: How Efficiency Meets Effectiveness
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a
What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money
