Digital Marketing

More Insights From +546,000 AI Overviews

Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related?

Digital Marketing

11 Ways That Really Work

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank

Digital Marketing

HubSpot Rolls Out AI-Powered Marketing Tools

HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the

Digital Marketing

Google’s Guidance About The Recent Ranking Update

Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes

Digital Marketing

Early Analysis & User Feedback

OpenAI, the company behind ChatGPT, has introduced a prototype of SearchGPT, an AI-powered search engine. The launch has sparked considerable interest, leading to discussions about

Digital Marketing

How To Run A Live Youtube Show To An International Audience And Gain Traction

YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use

Digital Marketing

Google’s New Support For AVIF Images May Boost SEO

Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms

Digital Marketing

WordPress Translation Plugin Vulnerability Affects +1 Million Sites

A critical vulnerability was discovered in the WPML WordPress plugin, affecting over a million installations. The vulnerability allows an authenticated attacker to perform remote code

Digital Marketing

Google Cautions On Improper 404 Handling

Google’s John Mueller addressed whether numerous 404 errors negatively impact rankings and provided a clear explanation of the best practices for handling them. 404 (Not

Digital Marketing

Google’s Mueller On August Core Update vs. Ranking Bug Effects

Google recently rolled out two changes that affected website rankings: the August 2024 core update and a fix for a separate ranking problem. These happened