How Does The Metadata On Photos Help Increase Rankings?
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and
Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from
How To Rank Higher On YouTube
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a
SEO + Product Marketing = A Blueprint For Brand Building
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three
5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch
Google’s AI Search Experiment: “Learn About”
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new
Insights From IAB’s Cross-Channel Measurement For Marketers Release
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on
PPC And Paid Media Budget Planning Tips for 2025
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing
When To Use Nofollow On Links & When Not To
Nofollow was introduced back in 2005 and came about as a reaction to blog spam comments. Believe it or not, SEO professionals used to try
