Digital Marketing

Google Clarifies Organization Merchant Returns Structured Data

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in

Digital Marketing

Is Google Crawling Your Site A Lot? That Could Be A Bad Sign

According to a recent LinkedIn post by Gary Illyes, Analyst at Google, you should be cautious if Google starts aggressively crawling your website. While an

Digital Marketing

How To Build A Diverse & Healthy Link Profile

Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still

Digital Marketing

Google’s Stance On AI Translations & Content Drafting Tools

In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on

Digital Marketing

10 Tips on How to Rock a Small PPC Budget

Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large

Digital Marketing

15 Ways To Improve Conversion Rates In Google Ads

Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into

Digital Marketing

Google AI Overviews: New Research Offers Insights

New research by BrightEdge offers a snapshot of the kinds of queries that tend to show Google AI Overviews (AIO) and provides insights into the

Digital Marketing

How To Use Header Tags: SEO Best Practices

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a

Digital Marketing

How To Use The Google Ads Search Terms Report

One of the most essential aspects of a profitable Google Ads strategy is reaching the right people, with the right message, while they’re searching. To

Digital Marketing

Google Limits News Links In California Over Proposed ‘Link Tax’ Law

Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google