Digital Marketing

13 Google Ads Settings To Check When Running International PPC Campaigns

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If

Digital Marketing

Is This Bad For Local Businesses?

We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it

Digital Marketing

GBP Reviews Outage Is Over

A Googler published an update to let businesses know that the ongoing outage is almost over and that most businesses that have lost review counts

Digital Marketing

How To Target High-Intent Users In Google Ads

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve

Digital Marketing

WordPress Leader Mullenweg Silences Joost De Valk

Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp Asia and

Digital Marketing

Google Adds New Guidance For Merging GA4 & Search Console Data

Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using

Digital Marketing

Digital Ads Cost More, Convert Less: Frustration To Blame

New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows

Digital Marketing

Why Genuine Connections Will Drive Social Media In 2025

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical

Digital Marketing

How To Create Marketing Resilience

Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce

Digital Marketing

LinkedIn Report Reveals Most In-Demand Marketing Skills

Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn