Digital Marketing

Google’s New AI Search Experiment

Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you

Digital Marketing

AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns

A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major services. Security firm Netcraft tested

Digital Marketing

Google’s Top 5 SEO Tools

I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my

Digital Marketing

Google Updates Search Analytics API To Clarify Data Freshness

Google has added a new metadata field to the Search Analytics API, making it easier for developers and SEO professionals to identify when they’re working

Digital Marketing

Google’s Advice On Hiring An SEO And Red Flags To Watch For

Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also

Digital Marketing

Yoast SEO Functionality Is Now Available Within Google Docs

Yoast SEO announced a new feature that enables SEO and readability analysis within Google Docs, allowing publishers and teams to integrate search marketing best practices

Digital Marketing

What Is Paid Media: Types & Examples

Paid media is often treated like a checklist item in a marketing plan: launch a few search ads, run a Meta campaign, maybe test YouTube

Digital Marketing

Are You Still Optimizing for Rankings? AI Search May Not Care.

No ranking data. No impression data.  So, how do you measure success when AI-generated answers appear and disappear, prompt by prompt? With these significant changes

Digital Marketing

DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data

German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for

Digital Marketing

A Strategic Imperative For Travel And Tourism Operators

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first