AI Agents & The Future Of Content Strategy (Part 3)
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins
Google returns to court on Monday for the remedies phase of the Department of Justice’s ad-tech antitrust case, where the government is asking the judge
YouTube Adds Title A/B Testing And “Ask Studio” Analytics
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you
3 Different Ways To Do Bulk Updates On WordPress
One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance
Google AI Max For Search Goes Global In Beta
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads
Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms. An Ahrefs study shows that
Stop Trying To Make GEO Happen
“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels
6 AI Myths That Are Costing You Marketing Money
Think AI can fully run your marketing strategy on autopilot? Wondering why your AI-generated content isn’t delivering results? Feel like your AI tools should be
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August
