Digital Marketing

How Google Helps Users Find Products Faster

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab

Digital Marketing

Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows

According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite

Digital Marketing

Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds

Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches.

Digital Marketing

Google Cautions On Blocking GoogleOther Bot

Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther.

Digital Marketing

Moving From Niche Sites & Affiliate To Agency Owner

This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my

Digital Marketing

Trending Content Output Compared in ChatGPT, Gemini & Claude

“Should we use ChatGPT, Gemini, or Claude to create trending content?” That’s a good question – and one that I’m frequently asked when teaching a

Digital Marketing

The 10 Best Website Builders To Consider 2024

Choosing the right website builder may depend on your goals. They have a variety of features, and some platforms excel in areas that others don’t.

Digital Marketing

What 4,538 Domains Tell Us About ccTLDs Ranking In The US

Since the Times Of India quadrupled its organic growth in the US in 12 months, more ccTLDs (international domains) have been spotted ranking in the

Digital Marketing

Attain Superior Growth & ROI With Organic & Paid Tips

Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need

Digital Marketing

26 Common SEO Myths, Debunked

SEO is a complex, vast, and sometimes mysterious practice. There are a lot of aspects to SEO that can lead to confusion. Not everyone will