Google Provides Timeline To Improve Publishers’ Search Visibility
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange
Google Explains Why Indexed Pages May Not Appear In Search
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other
Google’s Muller Cautions SEO Pros On Changing Business Needs
John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based”
Google Updates Structured Data Requirements For Return Policies
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies
The Potential Impact Of AI Mode And Deep Search Models
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in
Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With
Mullenweg Asked If He’s Adaptable To Change
Matt Mullenweg, co-creator of WordPress, recently held a question-and-answer session at WordCamp Asia 2025, where he faced several tough questions. Topics included whether he was
Controlling Your Brand Position Online With SEO
As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant
A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as
