Google Adds AI Previews To Discover, Sports Feed Coming
Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks. AI trending
YouTube Lets Some Terminated Creators Request A New Channel
YouTube is piloting a policy change that allows some previously terminated creators to request a new channel after a one-year waiting period. The program will
What Our AI Mode User Behavior Study Reveals About The Future Of Search
Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave
Maximize Your AI Visibility Before Your Competitors Do
AI-driven search is rewriting the rules of discovery. ChatGPT, Perplexity, and Google AI Overviews are changing how customers find brands. Traditional rankings no longer guarantee
How People Really Use LLMs And What That Means For Publishers
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to,
YouTube Answers Creator Questions On Profanity Monetization
YouTube released a video to clarify how its recent update to advertiser-friendly guidelines affects creators. The company acknowledged communication gaps and outlined what it has
Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds
Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by
AI Agents & The Future Of Content Strategy (Part 3)
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins
Google returns to court on Monday for the remedies phase of the Department of Justice’s ad-tech antitrust case, where the government is asking the judge
YouTube Adds Title A/B Testing And “Ask Studio” Analytics
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you
