6 Key Findings From Marketing Leaders
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search
Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode
Google is rolling out Search Live with voice features through its AI Mode Labs experiment. You can now have natural, spoken conversations with Search while
Google Launches Audio Overviews In Search Labs Test
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models.
What’s The Value Of Regular PPC Audits & How To Do Them Well
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a
Newly Released Data Shows Desktop AI Search Referrals Dominate
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from
How Can I Improve The Visibility Of My Category Pages?
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem: “Our product pages rank well,
How To Use LLMs For 301 Redirects At Scale
Redirects are essential to every website’s maintenance, and managing redirects becomes really challenging when SEO pros deal with websites containing millions of pages. Examples of
Is SEO Still Relevant In The AI Era? New Research Says Yes
New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates
