Digital Marketing

Google’s Mueller On August Core Update vs. Ranking Bug Effects

Google recently rolled out two changes that affected website rankings: the August 2024 core update and a fix for a separate ranking problem. These happened

Digital Marketing

How You Can Measure Core Web Vitals

Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s

Digital Marketing

Google Search Expands AI Overviews Globally

Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. Google expands AI

Digital Marketing

13 Steps To Boost Your Site’s Crawlability And Indexability

One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website. This process,

Digital Marketing

Social Media Career Path: How To Get Started

The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect

Digital Marketing

How Google Helps Users Find Products Faster

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab

Digital Marketing

Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows

According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite

Digital Marketing

Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds

Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches.

Digital Marketing

Google Cautions On Blocking GoogleOther Bot

Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther.

Digital Marketing

Moving From Niche Sites & Affiliate To Agency Owner

This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my