Stop Trying To Make GEO Happen
“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels
6 AI Myths That Are Costing You Marketing Money
Think AI can fully run your marketing strategy on autopilot? Wondering why your AI-generated content isn’t delivering results? Feel like your AI tools should be
Google Rolls Out August Spam Update Targeting Search Quality
Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August
Tips For Running Competitor Campaigns In Paid Search
Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is
Why High-Intent Visibility Can Still Underperform
In B2B SEO, typically, the ultimate goal is to attract high-intent searchers who convert into qualified leads. But, not all high-intent visibility translates to sales-ready
Google Answers Question About Core Web Vitals “Poisoning”
Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller
Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences. Google launched Flight Deals in
Reshaping The SERP And What It Means For Your SEO Strategy
For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational
How To Create Your Instagram Content Plan (With Free Template)
Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform requires strategy and content planning.
5 Key Findings On What Buyers Really Want
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They are researching in AI summaries,
