Master your 2025 social media strategy [free template + expert tips]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions
Hootsuite CEO Irina Novoselsky on marketing to Gen Z
Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my
What it is, how it works, and what’s new in 2025
Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as
2025 Facebook ad sizes and specs cheat sheet
Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2025? The truth is… it depends. There are
Social media for education: Q1 2025 benchmarks update
How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal
Using social media in education: 10 can’t-miss tips
Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized
Why they matter, and how to get more in 2025
Instagram likes are one of the top three signals the Instagram algorithm uses to promote or hinder your post’s reach. Put simply, more likes =
How the YouTube algorithm works in 2025
The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each
36 Instagram Story ideas for more engagement in 2025
If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z
How to get verified on Instagram in 2025
Getting verified on any platform helps give your account more credibility, making your brand appear more trustworthy. So, if you’re looking to extend that to
