Social Media

Engagement rate benchmarks and formulas: Q1 2025 update

Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy,

Social Media

16 social media management tools for faster growth in 2025

Hey there, I’m Nikki! For the past 10 years, I’ve been helping all kinds of brands — from scrappy startups to household names — grow

Social Media

Government social media benchmarks: Q1 2025 update

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average?

Social Media

The best time to post on Instagram: Q1 2025 update [DATA]

What is the best time to post on Instagram to make sure a post gets seen? And what about the best time to post on

Social Media

The best TV premieres of 2024, according to social media

Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster

Social Media

How to promote a cause in 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social

Social Media

51 LinkedIn statistics to shape your social strategy

LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of

Social Media

24 simple ways to increase Facebook engagement (free calculator)

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of

Social Media

12 winning social media integration strategies for 2025

In 2025, social media integration goes beyond buzzwords and is the fundamental piece of every successful digital marketing strategy. Social-led brands continue to build more

Social Media

Online Shopping Reached New Highs in 2024 [Infographic]

How much of your Christmas shopping did you do online last year? If you’re like most people, your online purchases are steadily increasing, with the