How to use Google Analytics 4 to track social media performance
Want to know what your social media efforts are actually doing? Google Analytics 4 (GA4) gives you the answer. If you’re ready to step up
17 best social media tools for marketing teams in 2026
Key takeaways The best social media tools in 2026 consolidate scheduling, analytics, listening, and content creation so teams spend less time switching between platforms. All-in-one
Social media APIs explained (in simple terms)
APIs power many of the marketing tools and apps we use every day, but they’re basically invisible to everyone but developers. So, what do you
Social media data collection: A 2026 guide
Key takeaways Social media data collection defined: The process of gathering performance metrics, audience information, and public conversation data from social platforms to inform your
TikTok Business vs. Personal account: 2026 guide
Key takeaways Business accounts: Unlock Ads Manager, advanced analytics, third-party scheduling tools like Hootsuite, and TikTok Shop, but restrict access to trending sounds and creator
Why Hootsuite is going headless, and why that’s just the start
The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is already sharper than that script
Inside Canva’s social media campaigns: their social lead explains
Editor’s note: We sat down with Lachlan Stewart, Social Lead at Canva, to learn how the company uses social media to drive conversation and fuel
Top Sprout Social competitors and alternatives in 2026
Key takeaways Hootsuite is the strongest Sprout Social alternative for enterprise teams that need publishing, analytics, social listening, and compliance tools in one platform. Most
7 tips to create an efficient social media workflow [+ Templates]
Social media teams have a lot to manage: multiple accounts, complex campaigns, and stakeholders across the business. Coordinating all those moving parts can get overwhelming
Faster insights, smarter workflows, and a platform built for enterprise scale
Hootsuite keeps evolving to meet the needs of modern marketing teams, and our latest updates turn real-time data into something even better: actual business value.
