Social Media

2024 guide to finding the perfect social media target audience

The total global social media population is now about 5.17 billion. Trying to find your brand’s specific social media target audience from that enormous number

Social Media

The 14 Best Social Media Apps for Marketers in 2024

Are you creating a social media marketing strategy and need to figure out what the many social media applications can do to help you reach

Social Media

Facebook Marketing in 2024: A VERY Complete Guide

Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three

Social Media

7 Social Video Metrics To Help You Make Better Content

These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have

Social Media

Social Media Crisis Management in 9 Steps (2024 Guide)

Social media crisis management is critical for every social media and communications professional. Why? Because when your brand is in the middle of a crisis,

Social Media

21 Ways to Get More Followers and Reach

If being obsessed with growing your Instagram is wrong, we don’t want to be right. We all know social media success can take many forms;

Social Media

Top 7 Tools for 2024

Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? You can! Well, kind of.

Social Media

The 21 Social Media Metrics You Must Track for Success in 2024

Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also

Social Media

Top Tips and Handy Tricks

Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing professional or content creator. Either

Social Media

X (Twitter) Marketing in 2024: A SUPER Complete Guide

Marketing on Twitter (now officially known as X) remains an important strategy for many brands, despite some of the big players leaving the platform in