The 2025 guide to (aesthetic) Pinterest marketing
ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in
How to manage multiple Instagram accounts stress-free
Key takeaways Reasons for creating multiple Instagram accounts for one brand include promoting specific product lines, targeting regional audiences, enhancing employer branding, or balancing personal
The 9 Instagram metrics you need to track in 2025
Instagram metrics are data points that give you insight into your Instagram account’s performance. They provide information about your followers, your posts, and the impact
13 best hashtag tools for analytics, tracking, and more
What are hashtag analytics? Hashtag analytics are data that provide information about hashtag performance on social networks. This can include both branded hashtags and generic
How to create and use Instagram Broadcast Channels
Do you need to blast out information to your followers but don’t feel like going live? (Maybe you haven’t brushed your hair today, no judgment.)
21 of the best social media analytics tools for 2025
Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a
The 15 social media trends that will shape your 2025 strategy
Welcome to social media in 2024, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’
17 X (Twitter) tools that will make your job easier in 2025
Sure, you can fire out a post on X (Twitter)’s native app, but it’s not enough to grow. You need to use the right Twitter
2024 data for 6 industries
When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content
US presidential election statistics: 2024 social media data
Here at Hootsuite, we’re experts on social media trends and conversations. And right now, one of the most prevalent conversations in every corner of the
