Meta Accidentally Shares a Preview of Its Upcoming AI Glasses
Looks like somebody at Meta HQ hit publish a little early on its latest video for its upcoming smart glasses project, with the platform seemingly
14 strategies for leads and reach
B2B marketing is simply how businesses promote their products or services to other businesses, rather than directly to individual consumers. It works because B2B decision
What is employee advocacy? A guide for marketers in 2025
Employee advocacy is one of the easiest ways to get your brand in front of more people without spending more on ads. When your team
Your guide to boosting engagement
What are Instagram Stories? Instagram Stories are vertical photos or short videos that disappear after 24 hours. They show up in a tappable row at
Meta Shares More Info on Incremental Attribution Tracking
If you’re an active Meta advertiser, you’ve likely noted the changes in your attribution tracking options over recent months. But if you haven’t, you now
How to Use UTM Parameters to Track Social Media Success
Picture this: You launch a new social ads campaign. The creative is sharp, the captions are on point, and the clicks start rolling in. A
2025 guide for all major networks
There aren’t any quick fixes that will magically shoot you to the top of a social media algorithm, but there are (legitimate) ways to get
How to manage multiple Instagram accounts (without losing your mind)
Managing one Instagram account takes time. Managing multiple Instagram accounts is a full-time job, and then some. Not to mention, a recipe for missed posts,
20 Instagram trends you need to know this year
Blink, and you might miss an Instagram trend: keeping up with what’s hot on this 2 billion monthly user app could be a full-time job.
Why most AI fails social teams, and how social-first AI is different
AI is everywhere in marketing right now, embedded in tools, team goals, and executive strategies. Executives are investing aggressively, headlines promise transformation, and tool stacks
