SOCIAL MEDIA

Looking to map out your content calendar for the year ahead? This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning. The…
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Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that…
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In this article, Rachel walks you through various ways that product teams can utilize to build relationships with customers. She will share some tips and tricks from her experience that have helped her nurture customer relationships and…
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Large Language Models (LLMs) like ChatGPT train using multiple sources of information, including web content. This data forms the basis of summaries of that content in the form of articles that are produced without attribution or benefit…
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During an economic recession, marketing budgets and ROAS typically comes under much more scrutiny. You should read this article for reasons you should not cut your SEO spending during a recession. The next question will be about ROI and…
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Since Elon Musk’s takeover of Twitter last October 27, 2022, things at the social media company have gone from bad to worse. You probably saw this coming from a mile away – especially if you had read about a study by Media Matters that…
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The digital market is volatile and ever-changing. Everyone is competing for popular keywords, and artificial intelligence is changing content creation. It can be a bit daunting, especially if you’re new to content writing. So, how can…
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This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the…
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Hey, have you noticed that your tweets are getting a lot less reach and engagement of late? You’re not alone - apparently, a heap of users have noticed a sharp decline in engagement ever since Twitter launched its swipeable ‘Following’…
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Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content.…
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