Digital Marketing

Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get clients asking if we can fix their existing campaigns to improve…
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TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The three ad types include: Video shopping ads Catalog listing ads Live shopping…
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In the last few years, COVID has changed how businesses host special events and interact with customers and the community. Special events have changed, and time-sensitive activities have a more flexible, virtual perspective. Generating…
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Google’s Search Advocate John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. Mueller left a comment on a Reddit thread that asks for advice…
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Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The problem is now resolved. As a result, Google warns you’ll likely see a drop in the number of indexed pages in the Index Coverage…
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To run a successful Shopify store, a thorough understanding of SEO is essential. A well-planned and executed SEO strategy has endless possibilities for generating your Shopify store’s organic traffic and sales. Shopify SEO, however, is a…
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Historically, the tension between chief financial officers (CFOs) and marketing heads has often resulted from misalignment around long-term vs. short-term goals. While CFOs are required to submit quarterly financial reports to…
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Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box…
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What is headless CMS? Why are more companies looking into it nowadays? Powered by greater flexibility and scalability, it might be the next generation of content management systems. Lidia Infante, Senior SEO Manager at Sanity.io, joined…
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Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. Adam Mosseri, Head of Instagram, announces the new features in the video below. 📣 Reels Updates 📣…
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