Digital Marketing

During an economic recession, marketing budgets and ROAS typically comes under much more scrutiny. You should read this article for reasons you should not cut your SEO spending during a recession. The next question will be about ROI and…
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Since Elon Musk’s takeover of Twitter last October 27, 2022, things at the social media company have gone from bad to worse. You probably saw this coming from a mile away – especially if you had read about a study by Media Matters that…
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The digital market is volatile and ever-changing. Everyone is competing for popular keywords, and artificial intelligence is changing content creation. It can be a bit daunting, especially if you’re new to content writing. So, how can…
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Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized. Google Discover Feed The Google Discover follow feed feature offers relevant…
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Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital advertisers some important lessons that…
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Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with “guardrails” in place to discourage repeat offenses. 2021 Suspension of Trump Meta indefinitely suspended…
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Much of the web is ephemeral. Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone. Unless you go digging in an archive. Archiving the web is important for cultural and anthropological…
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Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day.…
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Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. All experiments will continue to run until that date. Google launched Optimize over five years ago to help businesses test and…
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Twitter is rolling out a new ad unit called Search Keywords Ads that allows users to promote sponsored tweets in search results. Advertisers will now be able to pay for their tweets to appear at the top of search results for specific…
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