Google Bans Back Button Hijacking, Agentic Search Grows
Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice.
Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows
Google announced Skills in Chrome, a new Gemini in Chrome feature that lets you save prompts and rerun them as one-click tools across selected pages
What Pichai’s Interview Reveals About Google’s Search Direction
Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview with Stripe CEO Patrick Collison.
Google Confirms March 2026 Core Update Is Complete
Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8
The Standards Powering The Agentic Web
This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part
AI Leads All Reasons For U.S. Job Cuts In March, Report Says
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm
Pages Are Getting Larger & It Still Matters
Google’s Gary Illyes and Martin Splitt used a recent episode of the Search Off the Record podcast to discuss whether webpages are getting too large
Why Google’s New “Google-Agent” Is The Biggest Mindset Shift In SEO History
Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing
Google Adds AI & Bot Labels To Forum, Q&A Structured Data
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is
Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows
