Who Benefits When The Line Between SEO And GEO Is Blurred
The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way
Google Explains Why Staggered Site Migrations Impact SEO Outcome
Google’s John Mueller recently answered a question about how Google responds to staggered site moves where a site is partially moved from one domain to
How People Use Copilot Depends On Device, Microsoft Says
How people use Microsoft Copilot depends on whether they’re at a desk or on their phone. That is the core theme in the company’s analysis
So You Want To Paywall?
There are three inevitabilities in life. Death, taxes, and big tech companies dumping on the little guy. As zero-click searches reach an all-time high and
ChatGPT Vs. Gemini Vs. Claude: What Are The Differences?
Chatbots have changed many professionals’ workflows and processes. Accountants, lawyers, SEO experts, writers, agencies, developers, and even teachers are still discussing the changes taking place
7 SEO, Marketing, And Tech Predictions For 2026
Previous predictions: 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 This is my 8th time publishing annual predictions. As always, the goal is not to be right but to practice thinking. For example,
Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over
Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.
The Alpha Is Not LLM Monitoring
Adobe just paid $1.9 billion for Semrush. Not for the LLM tracking dashboards. For the platform, the customer relationships, and the distribution. Contrast: Investors poured
Google’s Mueller Questions Need For LLM-Only Markdown Pages
Google Search Advocate John Mueller has pushed back on the idea of building separate Markdown or JSON pages just for large language models (LLMs), saying
84% Of Adults Use YouTube As Platform Growth Continues
YouTube and Facebook continue to lead U.S. social media usage, but TikTok, Instagram, WhatsApp and Reddit are showing consistent growth, according to new data from
