Digital Marketing

Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’

Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google Search Advocate John Mueller pushed

Digital Marketing

WordPress Announces AI Agent Skill For Speeding Up Development

WordPress announced wp-playground, a new AI agent skill designed to be used with the Playground CLI so AI agents can run WordPress for testing and

Digital Marketing

People Love It, Models Ignore It

You publish a page that solves a real problem. It reads clean. It has examples, and it has the edge cases covered. You would happily

Digital Marketing

Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’

Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user

Digital Marketing

User Data Is Important In Google’s Ranking Systems. What We Learned From Liz Reid’s Appeal Declaration

I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling that says they need to

Digital Marketing

The Great Decoupling

SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near

Digital Marketing

ChatGPT To Begin Testing Ads In The United States

Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking

Digital Marketing

YouTube Expands Monetization For Some Controversial Issues

YouTube is updating its Advertiser-friendly content guidelines to allow more videos about certain “controversial issues” to earn full ad revenue, as long as the content

Digital Marketing

How To Get The Perfect Budget Mix For SEO And PPC

Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once

Digital Marketing

AI Overviews Show Less When Users Don’t Engage

AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby