How Much Should You Budget for SEO Services?
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be
What Are The Best Resources To Learn SEO?
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people
12 Reasons Your Website Can Have A High Bounce Rate
Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high bounce rate in GA4 doesn’t always mean
Understanding Bounce Rate & How to Audit It
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in
GA4 Update Brings Alignment With Google Ads Targeting
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing
Google Clarifies Organization Merchant Returns Structured Data
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in
Is Google Crawling Your Site A Lot? That Could Be A Bad Sign
According to a recent LinkedIn post by Gary Illyes, Analyst at Google, you should be cautious if Google starts aggressively crawling your website. While an
How To Build A Diverse & Healthy Link Profile
Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still
Google’s Stance On AI Translations & Content Drafting Tools
In a recording of Google’s June SEO office-hours Q&A session, John Mueller, a Google’s Search Relations team member, discussed the impact of AI-generated content on
10 Tips on How to Rock a Small PPC Budget
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large
