How People Really Use LLMs And What That Means For Publishers
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to,
YouTube Answers Creator Questions On Profanity Monetization
YouTube released a video to clarify how its recent update to advertiser-friendly guidelines affects creators. The company acknowledged communication gaps and outlined what it has
Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds
Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by
AI Agents & The Future Of Content Strategy (Part 3)
For years, the SEO equation appeared to be a fixed and unchanging landscape: optimizing for Googlebot on one side, and creating content for human users
DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins
Google returns to court on Monday for the remedies phase of the Department of Justice’s ad-tech antitrust case, where the government is asking the judge
YouTube Adds Title A/B Testing And “Ask Studio” Analytics
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio ‘Ask Studio’ lets you
3 Different Ways To Do Bulk Updates On WordPress
One of the strengths of WordPress is its extensibility. You can run everything from e-shops and booking systems to massive WordPress multisites from one instance
Google AI Max For Search Goes Global In Beta
Google’s AI Max for Search campaigns is now available worldwide in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads
Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether we’re talking about an organic
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms. An Ahrefs study shows that
