Digital Marketing

AI Assistants Show Significant Issues In 45% Of News Answers

Leading AI assistants misrepresented or mishandled news content in nearly half of evaluated answers, according to a European Broadcasting Union (EBU) and BBC study. The

Digital Marketing

Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase

Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase. The

Digital Marketing

Google Business Profile Tests Cross-Location Posts

Google Business Profile appears to be testing a feature that lets managers share the same update across multiple locations from a single dialog. Tim Capper

Digital Marketing

Google Adds AI Previews To Discover, Sports Feed Coming

Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks. AI trending

Digital Marketing

YouTube Lets Some Terminated Creators Request A New Channel

YouTube is piloting a policy change that allows some previously terminated creators to request a new channel after a one-year waiting period. The program will

Digital Marketing

What Our AI Mode User Behavior Study Reveals About The Future Of Search

Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave

Digital Marketing

Maximize Your AI Visibility Before Your Competitors Do

AI-driven search is rewriting the rules of discovery.  ChatGPT, Perplexity, and Google AI Overviews are changing how customers find brands. Traditional rankings no longer guarantee

Digital Marketing

How People Really Use LLMs And What That Means For Publishers

OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to,

Digital Marketing

YouTube Answers Creator Questions On Profanity Monetization

YouTube released a video to clarify how its recent update to advertiser-friendly guidelines affects creators. The company acknowledged communication gaps and outlined what it has

Digital Marketing

Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds

Marketing professionals face one of the highest levels of potential AI disruption across all occupations, with 69% of marketing job skills positioned for transformation by