Social Media

What it is, how it works, and what’s new in 2025

Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as

Social Media

2025 Facebook ad sizes and specs cheat sheet

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2025? The truth is… it depends. There are

Social Media

Social media for education: Q1 2025 benchmarks update

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal

Social Media

Using social media in education: 10 can’t-miss tips

Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives. Teachers and administrators have realized

Social Media

Why they matter, and how to get more in 2025

Instagram likes are one of the top three signals the Instagram algorithm uses to promote or hinder your post’s reach. Put simply, more likes =

Social Media

How the YouTube algorithm works in 2025

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each

Social Media

36 Instagram Story ideas for more engagement in 2025

If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z

Social Media

How to get verified on Instagram in 2025

Getting verified on any platform helps give your account more credibility, making your brand appear more trustworthy. So, if you’re looking to extend that to

Social Media

How to get verified on Facebook: Updated 2025 guide

Authenticity is key on social media. But it can also be elusive. Knowing how to get verified on Facebook is critical for both individuals and

Social Media

Engagement rate benchmarks and formulas: Q1 2025 update

Your engagement rate is one of the most important metrics for tracking your social media performance. It can reveal audience preferences, guide your content strategy,