How to get set up and start making sales
TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set
Does early engagement boost reach on Instagram?
Did you know that the average Instagram post only reaches about 32% of an account’s followers?1 If you’ve ever felt like your content is stuck
30 Facebook demographics marketers need to know in 2025
With just over 3 billion monthly active users, Facebook continues to be the largest social media platform in the world. But what do we really
80+ Instagram Threads ideas [plus free Threads ideas generator]
Instagram Threads rocked the internet when it debuted in early July 2023; the Meta-owned alternative to X/Twitter racked up more than 100 million users within
Average engagement rates for 12 industries [January 2025]
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at
Master your 2025 social media strategy [free template + expert tips]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions
Hootsuite CEO Irina Novoselsky on marketing to Gen Z
Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my
What it is, how it works, and what’s new in 2025
Threads is a text-based social media app from Meta. It first launched in July 2023, and it’s been making waves ever since. Originally hyped as
2025 Facebook ad sizes and specs cheat sheet
Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2025? The truth is… it depends. There are
Social media for education: Q1 2025 benchmarks update
How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal
