Wealthsimple Foundation’s Leen Li on understanding your audience
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation
Social media crisis communications: 8-step response plan
When crisis strikes, social media is a key communication channel. But whether it be an in-house emergency or a scandal in your industry, preparing well
The 2025 guide to (aesthetic) Pinterest marketing
ICYMI: Pinterest is more than a social network. It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in
How to manage multiple Instagram accounts stress-free
Key takeaways Reasons for creating multiple Instagram accounts for one brand include promoting specific product lines, targeting regional audiences, enhancing employer branding, or balancing personal
The 9 Instagram metrics you need to track in 2025
Instagram metrics are data points that give you insight into your Instagram account’s performance. They provide information about your followers, your posts, and the impact
13 best hashtag tools for analytics, tracking, and more
What are hashtag analytics? Hashtag analytics are data that provide information about hashtag performance on social networks. This can include both branded hashtags and generic
How to create and use Instagram Broadcast Channels
Do you need to blast out information to your followers but don’t feel like going live? (Maybe you haven’t brushed your hair today, no judgment.)
21 of the best social media analytics tools for 2025
Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a
The 15 social media trends that will shape your 2025 strategy
Welcome to social media in 2024, where trends go from brat to demure in a matter of days. Brands push creative boundaries while social audiences’
17 X (Twitter) tools that will make your job easier in 2025
Sure, you can fire out a post on X (Twitter)’s native app, but it’s not enough to grow. You need to use the right Twitter
